While we were outlining an m-commerce project tasks with our team, we decided to take a look my earlier post as reference to see if we are on right track, we came out with some additional points and great input from my team members. Two major issues which came out were quick shopping and secure shopping on mobile! I am listing a few in short:
|Quick view for mobiles!|
Quick access: In web, we have seen quick views of the products, with famous ones like in Ebay which shows important features of the products in a light-box (or sort of!) when you hover over that product in the listingsin mobile we don’t have that, we have to drill down from category page to sub-category to product details page and thus makes it more hard for users to reach. Of-course, search is there, but when user is looking for options, search is not used often.
We decided to try with a small icon shown in the image attached , which would open a tool-tip type “Bubble” not shown in image :). Let’s see if client approves it. Your comments are welcome too!
|Using PIN instead of password in mobile applications|
Passwords replaced by PIN: Next point was setting up an account and login. Users keep passwords which are a bit tricky to insert and hard tothe purpose of passwords! We found while entering username and password in app screens, its a royal inconvenience and takes some time.
Thus we proposed a screen with just PINs which user can activate/de-activate/reset from either their web-based account of the shop or from mobile.
Not to undermine the use of passwords, but its just easy for a customer to login to his/her account by entering a PIN instead of password and quicker checkout benefits business too!
These points seem to be fairly simple and are used by many other apps around too for quite sometime. It would be interesting to see clients feedback! Will keep posted!
Thanks and as always comments are welcome!